How to optimize your site for Google

Does Google care for SEO? Yes it does:It’s well known to industry experts that the Search engine optimization(SEO) is the process of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search.Nobody knows. The formula for ranking pages at Google is one of their best kept secrets. So, I’d like to preempt that everything I speculate here are just my uneducated guessings.
Google is not very particular about the exact words used to describe your messages to your audience. However the bots do want you to show relevancy in topics through your website.the search engine is pretty transparent when it comes to how it prefers you to optimize your site for inclusion.You can start optimizing for Google today. Below are Some areas you can work on for more visibility in Google.
1. Keep your site design pretty simple – You really will not impress most visitors with super fancy designs and flashy videos. On Google’s side these are computerized visitors, not human traffic.
2.Ensure your site is up to speed - Google’s Matt Cutts confirmed on his blog that speed will become a ranking factor on Google. Search engine speed is important to users. That gives Google more of an edge than it has already  unless others can catch up.
3.Meta Tags should definitely be used -Google mainly uses Meta Tags, such as your Title, Description, and Keyword tags to correctly index your site and put it in the right category.This Meta tag analysis tool will help you analyze your web pages and check for search engine compatibility.
http://www.hypergurl.com/form.html
4. Find Your Google Keyword Ranking – You get an occasional click from Google for a certain keywords. You go to find out why you aren’t getting more clicks. You have to know how good a shot you have at getting a better listing. You can also check GoRank.com – it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and you’re almost done.
5.Do not purchase a new domain unless you have to -Your best bet is to use your existing domain.If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.
6. Make sure your site is link-worthy-Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site’s overall link popularity.
7.Create real-time content -Good content gets linked from other sites. Links are votes. Whenever a web page links to you, your site gets vote points in the Google.By asking every friend of yours to link to you can definitely get your page rank higher.Google also added “hot topics” to Google Trends, which shows the most common topics people are publishing on the web in real time. Google’s new search technologies enable it to monitor over a billion documents and process hundreds of millions of real-time changes daily.it is now more important than ever for companies to have a social media presence, create new content for relevant social media sites on a regular basis
8.Avoid Black Hat SEO Techniques-These techniques include keyword stuffing, doorway pages, invisible text, and more. These practices actually do raise your site ranking. However, search engine spiders have become very aware of Black Hat seo techniques and can spot them pretty easily.
9.Know Who is Your Target Audience -Your target audience knows what they want and what they are searching for, and you must know what that is before you can deliver what they want.It just takes a bit of preplanning that will really pay off in the end.
10. Use Top level domain name - TLDs like .info, .tv, .biz are given less authority because of a large number of “spammy” sites with these extensions. TLDs with high authority seem to be .edu, .gov and .org . The most popular TLD remains .com and although it can be used by sites in any country.Setup your Google Webmaster Tools Google asks you to set up the geographic location of your site. You can also set this up at a later point,but this option is not available for a country specific TLD like .in, .de, .fr, etc.
Things that can be optimized should be, if ranking in the search engines is important for your site.